Bench Craft Advertisements
My main responsibility with Bench Craft is to design visual content for advertising campaigns across various physical mediums. I meet with clients to understand their advertising needs and goals and develop design concepts that align with their brand and messaging. I incorporate feedback and make revisions as necessary, and ensure that all designs meet industry standards and are optimized for various platforms and mediums. My role plays a critical part in helping companies and organizations effectively promote their products, services, or messages to their target audiences, from small, mom-and-pop shops to popular brands.
Logos
As part of my ongoing work in visual branding, I’ve created a range of logos tailored to diverse industries and brand personalities. I develop initial sketches and digital drafts, exploring a range of styles from minimalist to more expressive or illustrative approaches depending on the brief. I often design logos with versatility in mind, ensuring they scale cleanly across digital and print platforms and remain legible in monochrome and color variations.
